Executive-Grade
Market Truth for AI
We help AI-first B2B leaders de-risk AI, GTM, and positioning bets using independent market truth from real buyers.
Trusted by senior teams at
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The cost of being wrong compounds quietly.
Early assumptions harden into roadmaps, budgets, and narratives. Without independent buyer truth, teams commit long before reality intervenes.
Our work exists to reduce that risk before it becomes expensive.
Every participant is reviewed, cross-referenced, and validated for role and authority.
Across high-stakes GTM, pricing, and positioning work.
Across high stakes commercial context.
Fast enough to matter. Deliberate enough to trust.
PROCESS
Diagnostic & Discovery
We begin by isolating the exact decision that needs to be made and removing untested assumptions shaping it. Leadership beliefs are surfaced, scope is locked, and non-negotiable market truths are defined before any validation begins. This phase ensures the work answers the real decision, not internal narratives or politics.
Clear starting boundaries
Focus is set before any market work begins.
Bias acknowledged early
Assumptions are surfaced, not embedded.
Buyer Identification & Sourcing
We identify and recruit the exact buyers who materially influence the decision being tested. This phase is not about reach or volume. It is about precision. Participants are selected based on role relevance, budget authority, and proximity to the decision. Every profile is verified before inclusion to ensure the evidence reflects real buying power, not theoretical interest.
100% Manually Verified
Every participant is individually reviewed, cross-referenced, and validated for role accuracy and decision authority.
Independently Recruited
Participation is not mediated by panels, vendors, or platforms.
Market Validation
We engage verified senior buyers in structured 1:1 conversations to understand how buying actually happens in practice. This phase is not about opinions or consensus. It is about revealing real market behaviour. Buyers are explored across alignment and divergence to surface what holds consistently under real constraints. Inconsistency is treated as signal, not error, so the market is reflected accurately rather than simplified for convenience.
Consistency tested
Signals assessed across buyers
Inconsistency analysed
Differences examined for meaning
Synthesis & Direction
We synthesise findings across buyers and segments to translate market truth into clear direction. This phase is not about generating options or presenting possibilities. It is about resolving tension and narrowing focus. Signals are weighed for relevance, risk, and confidence. Where trade-offs exist, they are made explicit. The outcome is not a collection of insights, but a clear view of what to pursue, what to deprioritise, and what to ignore.
Trade-offs made explicit
Competing paths are evaluated, not blended.
Clear direction delivered
Focus replaces ambiguity
MEET THE FOUNDERS
PARTNER
Bart Kurek
PARTNER
Jibreal Hersi
Clarity before
commitment.
When budgets, roadmaps, or narratives are about to be locked in, uncertainty becomes expensive.
This work exists to replace assumption with independent buyer truth before those commitments are made.
If that is the position you’re in, this is the appropriate starting point.
FREQUENTLY ASKED QUESTIONS
No pitch. No obligation.
Just a clear discussion about the decision at hand and whether this work is the right intervention.